Websites from all over the world do not have good results in LatAm due to language translation, currency exchange, payment options, helping center for both during and after a purchase, language-speaker attendees…all of this is part of your customer service. If you don’t engage your customers, you won’t have them anymore. This happens all over the world but in LatAm, you are not losing only a customer, you are losing an entire emerging market looking to shop what they want.

The customer support is one of the key points for you to start thriving in Latin America because it surrounds all the needs of your customers before and after it’s purchase and in LatAm, where diversity and hospitality are found in every person can make you imagine how important it is to have a good and accessible CS to your clients.