GoDaddy is the world’s largest services platform for entrepreneurs around the globe. The end client, through its Marketing Agency, wanted to run an emailing campaign regarding micro-companies in Mexico and Brazil in order to increase sales into this niche.
We start doing a segmentation with the following criteria:
The datasets resulted in 135,000 prospects for Mexico and 110,000 for Brazil plus a 10% oversupply for each country to account for Client’s internal suppression process (269,500 records in total).
According to the agency, the campaign was a success with a very high CTR and open rates for each country.