PYMES prospecting email campaign for new domains

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PYMES prospecting email campaign for new domains

Increasing the portfolio of micro companies in Mexico and Brazil through a tailor-made email campaign

Developing a segmented niche of market for the B2B market on the biggest players in LATAM

AGENCY

Merkle Inc

END CLIENT

Go Daddy

OFFICE

Mexico
Brazil

EXPERTISE

Data segmentation
Email campaign monitor

CAMPAIGN STATUS

2015

Challenge

GoDaddy is the world’s largest services platform for entrepreneurs around the globe. The end client, through its Marketing Agency, wanted to run an emailing campaign regarding micro-companies in Mexico and Brazil in order to increase sales into this niche.

Solution

We start doing a segmentation with the following criteria:

Senior Decision Maker
Multiple Contacts per site
Single Site or Head Office
Number of Employees 1-5
Age of Business under 3 years old
Business Types – All
Email Address (Personal no generic)

The datasets resulted in 135,000 prospects for Mexico and 110,000 for Brazil plus a 10% oversupply for each country to account for Client’s internal suppression process (269,500 records in total).

According to the agency, the campaign was a success with a very high CTR and open rates for each country.

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